1. Introduction
Pixel Charm (“we”, “us”, or “our”) operates the website pixelcharm.in. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services, in compliance with the Digital Personal Data Protection Act (DPDP), 2023 of India.
2. Information We Collect
We collect the following personal data:
- Account Information: Name, email address, phone number, password (encrypted) — when you create an account.
- Order Information: Shipping address, payment method preference, order history — when you place an order.
- Contact Information: Name, email, message content — when you submit a contact form or enquiry.
- Usage Data: Pages visited, product views, device type, browser — collected automatically via Google Analytics.
- Cookies: We use cookies for website functionality and analytics. See our Cookie Policy section below.
3. How We Use Your Data
- To process and fulfill your orders
- To send order updates and shipping notifications
- To manage your account and provide customer support
- To improve our website and product offerings
- To send promotional communications (only with your explicit consent)
- To comply with legal obligations
4. Data Storage & Security
- Your data is stored securely on encrypted cloud databases.
- Passwords are hashed using industry-standard encryption (bcrypt).
- Payment information is NOT stored by us — payments are handled by secure third-party providers (Razorpay/UPI).
- We retain your data only as long as necessary for the purposes described above or as required by law.
5. Your Rights (Under DPDP Act 2023)
As a data principal, you have the right to:
- Access: Request a summary of your personal data we hold.
- Correction: Update or correct inaccurate personal data.
- Erasure: Request deletion of your personal data (subject to legal obligations).
- Withdraw Consent: Withdraw your consent for data processing at any time.
- Grievance Redressal: File a complaint with us or the Data Protection Board of India.
To exercise these rights, contact us at pixelcharm.in@gmail.com
6. Cookie Policy
We use cookies for:
- Essential cookies: Required for login sessions and cart functionality.
- Analytics cookies: Google Analytics to understand website usage patterns. No personally identifiable information is shared with Google.
You can disable cookies in your browser settings, but this may affect website functionality.
7. Third-Party Services
We share limited data with:
- Payment processors: Razorpay (for payment processing only)
- Shipping partners: For order delivery (name, phone, address)
- Analytics: Google Analytics (anonymous usage data)
- Cloud hosting: Vercel (website hosting)
We do NOT sell your personal data to any third party.
8. Data Breach Notification
In the event of a data breach that may affect your personal data, we will notify you and the Data Protection Board of India within 72 hours as required by the DPDP Act.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the revised policy.
